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Major Guide: Marketing

Guidelines

Major Coursework

As a Marketing major, students should adhere to the following criteria in major course selection for study abroad:

  • 3 out of 9 credit hours of Marketing elective coursework can be taken abroad
  • Marketing elective coursework must reflect the focus of the major, but not overlap with Marketing core courses
  • Coursework must be upper division (300 – 400 level equivalent)

Students should meet with an International Programs and Study Abroad (IPSA) advisor to receive final approval for Marketing coursework.

Non-major Coursework

Other types of courses available for study abroad include:

  • General education (ethics, arts & humanities, non-business electives)
  • Pre-business core (MGT 202, ECON 211 & 213, STAT 201 equivalents)
  • Business core (BULW 301, FINC 301, BUAD 332 equivalents)
  • Foreign language (HCB requires completion through intermediate level)
  • Collateral/concentration

Course Offerings

The following are examples of possible major elective courses available.

*This is not an exhaustive list.

  • International Marketing
  • Brand Management
  • Distribution and Retail
  • Marketing Research
  • Entrepreneurial Marketing
  • Marketing Communications

Timing

Students interested in pursuing Marketing elective coursework while abroad should consider:

  • Students are only able to take Marketing elective coursework after completion of their tracking courses, which is typically after Sophomore year.
  • Marketing majors are able to go abroad after their first semester of Freshman year if they are only taking general elective courses or Pre-Business core courses.
  • Students should not study abroad their final semester at UT if they plan to graduate in May due to the delay in transcript processing.

Selecting Your Collateral / Concentration

Another option of courses to take abroad are through your collateral / concentration. Please refer to your Haslam Student Handbook for all possible combinations.

The International Business (IB) concentration offers the most flexibility in course availability. Please note:

  • All 12 credit hours of IB elective coursework can be taken abroad.
  • Business coursework that is international in scope and upper division (300-400 level) can be counted as an IB elective.
  • IB courses give students the opportunity to pursue country or region-specific coursework that offers unique insight into international business practices.