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Major Guide: Marketing


Major Coursework

As a Marketing major, students should adhere to the following criteria in major course selection for study abroad:

  • 3 out of 9 credit hours of Marketing elective coursework can be taken abroad
  • Marketing elective coursework must reflect the focus of the major, but not overlap with Marketing core courses
  • Coursework must be upper division (300 – 400 level equivalent)

Students should meet with an International Programs and Study Abroad (IPSA) advisor to receive final approval for Marketing coursework.

Non-major Coursework

Other types of courses available for study abroad include:

  • General education (ethics, arts & humanities, non-business electives)
  • Pre-business core (MGT 202, ECON 211 & 213, STAT 201 equivalents)
  • Business core (BULW 301, FINC 301, BUAD 332 equivalents)
  • Foreign language (HCB requires completion through intermediate level)
  • Collateral/concentration

Course Offerings

The following are examples of possible major elective courses available.

*This is not an exhaustive list.

  • International Marketing
  • Brand Management
  • Distribution and Retail
  • Marketing Research
  • Entrepreneurial Marketing
  • Marketing Communications


Students interested in pursuing Marketing elective coursework while abroad should consider:

  • Students are only able to take Marketing elective coursework after completion of their tracking courses, which is typically after Sophomore year.
  • Marketing majors are able to go abroad after their first semester of Freshman year if they are only taking general elective courses or Pre-Business core courses.
  • Students should not study abroad their final semester at UT if they plan to graduate in May due to the delay in transcript processing.

Selecting Your Collateral / Concentration

Another option of courses to take abroad are through your collateral / concentration. Please refer to your Haslam Student Handbook for all possible combinations.

The International Business (IB) concentration offers the most flexibility in course availability. Please note:

  • All 12 credit hours of IB elective coursework can be taken abroad.
  • Business coursework that is international in scope and upper division (300-400 level) can be counted as an IB elective.
  • IB courses give students the opportunity to pursue country or region-specific coursework that offers unique insight into international business practices.

Recommended Programs

Please note, this is not an exhaustive list. Other programs available through our website may also be viable options. 

Marketing Major Guide (PDF version)

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Program Type: UT Affiliate

Program Location: Paris, France

Program Type: UT Exchange

Program Location: Sydney, Australia

Program Feature: Internship placements available; Student clubs & organizations; Volunteer opportunities

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Program Type: UT Exchange

Program Location: Swansea, Wales

Program Features: Student clubs & organizations

Program Type: UT Exchange

Program Location: Ningbo, China

Program Features: Internship placements available; Student clubs & organizations; Volunteer opportunities

*Unique scholarship opportunities available

Program Type: UT Direct

Program Location: Dunedin, New Zealand

Program Features: Student clubs & organizations; Buddy program

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Program Type: UT Affiliate

Program Location: Prague, Czech Republic

Program Type: UT Direct

Program Location: Milan, Italy

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Chinese University of Hong Kong: Language & Business

ISA Ho Chi Minh City: Business, Communications, Design, Fashion & Technology

Program Type: UT Exchange

Program Location: Hong Kong, China


Program Type: UT Affiliate

Program Location: Ho Chi Minh City, Vietnam


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Program Type: UT Affiliate

Program Location: Rome, Italy

Program Feature: Internship placements available


Program Type: UT Affiliate

Program Location: Gold Coast, Australia

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